The 24th Brazil Hospitalar 2016  (International event of solutions, products, services, technology, innovation, and equipment for the healthcare sector) was held in Norte Expo Center Norte, in Sao Paulo, Brazil, from 17th of May to 20th, Tuesday to Friday, In Hospitalar 2016, more than 1,250 enterprises displayed state of the art medical equipment, h ospital facilities, medical information system, healthcare devices, rehabilitation devices, and medical related products.  More than 96,000 individuals including medical business employees, hospital managers, doctors and nurses paid a visit. Among them, 28 Korean exhibitors opened their booths with the help of Korea Medical Devices Industrial Coop. Association(KMDICA). In particular, Magician Inc. clicked with visitors in the event by showing MagiCath, a passive safety I.V. catheter.    Magician Inc.’s booth was at RUA A 57 of Expo Center Norte and MagiCath was the only Safety I.V. catheter introduced by the Korean exhibitors. With the aim of clear understanding of visitors, a large screen monitor was set up displaying what advantages MagiCath has and how safe it is.       In addition, allowing for languages and the distinct characteristics of the area, a Portuguese brochure was provided to visitors and also banners and posters in Portuguese was set up.  To make matters better, a Portuguese interpreter was hired, enhancing MagiCath’s P.R. in the Latin American market.   Lee Jin Il, General Manager, led Magician Inc.’s business in the Hospitalar 2016 along with Professional Sales Representative Lee Gang Won, welcoming more than 70 visitors.